Designing things whether it be websites, graphics, logos, or apps all have a common theme. They were designed by a designer, who in many cases, ends up doubting their work and revising said work countless times until it is an unrecognizable evolution of what their original vision was.

There is a variety of reasons you would come to the conclusion to revise your work, most often, I think, from getting feedback. Don’t get me wrong, feedback can be essential to achieving your goal, but often times it is not. We are quick to accept feedback and go as far as completely abandoning design ideas because of it.

Once we have gone through countless revisions and rounds of feedback we present the final product, a design that you are not particularly proud of deep down but you put a lot of work into it so, hey, you do have some pride in it.

We then publish the work, give it to the client, and post it on our portfolios. Then, something happens.

This design blends into the blur of what everyone else is doing — a uniform and bland addition to the sea of mediocre work.

Why does this happen?

We took into account a range of different peoples feedback from a variety of backgrounds or maybe even from qualified backgrounds. However, this is the recipe for creating more of the same. Originality comes from you, never from feedback.

To produce work you are proud of and represents your own unique style; you have to go beyond what you hear. Create what you feel, make it useable of course, but make it original.

If you seek enough different people to give you feedback on your work you will end up with so many different opinions that you will have either validated your original thinking, created something completely different, or most likely — compromised to make it more uniform with everyone else.

Don’t waste more time creating work that is meaningless to you, find your unique style, and create on your terms.