← Zachery NielsonIdentity · MMXXVI
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
House of Zachery Nielson · the brand book

Il Sigillo

The seal of the house. Two serpents, two swords, a name and one word of Greek, cut by hand and printed in a single ink. This is the book of how it is drawn, what colours it wears, and how it came to be.

01 · The symbol

Drawn like a stamp, not a logo

The line is allowed to wobble and the impression is allowed to wear, the way a brass stamp prints on paper. Nothing in it is decoration; every part is named.

LegendHouse of Zachery Nielson, in Didot capitals
MottoΕΜΜΟΝΗ. Obsession; in the old sense, steadfastness
SerpentsTwo, one climbing each blade, meeting face to face
SwordsCrossed, points up
LaurelTwo sprigs in the lower field
InitialsZ and N, Bodoni italic
02 · Colourways

Black, red, white

One ink per impression. Each colourway downloads as a vector.

ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
Carta on Nero
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
Nero on Carta
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
Rosewood on Carta
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
Carta on Rosewood
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
Ruby on Nero
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
Nero on white
03 · Colour

The house colours

Four colours, taken from the front of the house. Select one to copy it.

04 · Type

Four voices

Bodoni ModaDisplayObsession made real.
GFS DidotThe seal · GreekΕΜΜΟΝΗ
InterTextA designer’s eye. An operator’s discipline.
JetBrains MonoLabels01 / Manifesto · The house is open
05 · Marks

The small seal and the device

Below 120 pixels the legend closes up, so the house carries a small seal: ring, serpents and swords only. The device stands alone where a ring would crowd.

Small seal · white

Small seal · black

Small seal · red

Small seal · on red

Device · white

Device · red

Name tab
Zachery Nielson

The name tab carries the small seal, never the full one.

Sizes
ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
150
96
64
40
24
16

Full seal from 120 pixels. Small seal from 16 to 120.

01Black, red or white only. One ink per impression.
02Keep clear space of one ring-width on every side.
03Never redraw, tilt, outline or shade the seal.
04Ruby is an accent on black. It is never a ground.
06 · Exploration

How the seal was found

Before the stamp there were ten flat heraldic studies and a ring of two serpents biting each other’s tails. All were set aside. What survived was the idea underneath them: snakes and swords, drawn by hand.

The first house emblem: a ZN monogram with two snakes and crossed daggers
I

The inheritance

The first emblem: a monogram, two snakes and crossed daggers. The serpents and swords were the part worth keeping.

ZNHOUSE OF ZACHERY NIELSONOBSESSION MADE REAL
II

First impression

Redrawn as an inked house stamp. The serpents climb the blades. Stars and an English motto crowd the ring.

ZNZACHERY NIELSONΕΜΜΟΝΗ
III

Name only

A study without “House of”: the name larger and wider, the Greek small and open.

ZNZACHERY NIELSONἐμμονή
IV

Lowercase Greek

The motto written as it would be by hand, with its breathing mark and accent.

ZNHOUSE OF ZACHERY NIELSONΕΜΜΟΝΗ
V

Il Sigillo

The official symbol. Stars and tagline removed; one word of Greek beneath the name.